Macro Environment
Meso Environment(Marketing intermediaries)
Micro Environment
Saturday, 17 November 2012
Friday, 16 November 2012
Thursday, 18 October 2012
Saturday, 6 October 2012
Friday, 5 October 2012
Blind product tests
http://reperes.eu/index_uk.php?n=21&p=chap5
Doing a blind taste test
involves the following process (granting you already have your brand):
I. Selection
of a Similar Competing Brand
Emphasis on the word SIMILAR. When you select a competing brand, each should be as similar as possible in order to gain more insight and also to give you an advantage when you determine your recommendations. The similarity can be classified into Price and Category.
II. Developing the Questionnaire
The questionnaire includes the attributes of the products you are trying to compare. The attributes must be rated using either a 3-point scale or 2. In this section, we need to determine if the product is either too much or less performing than the other product.
III. Preparation of the Test Materials
The test materials should be prepared EXACTLY what is indicated in the instructions. Remove the labels or any packaging that can be associated directly to any brand in order to remove any bias.
This is why we call it Blind Taste Test. We remove all brand related packaging and attaching our own product codes in order to get an unbiased results.
IV. Determining the Test Groups in Terms of Target Market and Sample Size
Sample size depends on the population and confidence level to get significant results.
V. Execution of the Test
During the execution, testers should have a system to make sure the test is flawless. In order to do this, each member of the testing team should have a role to follow. One can be designated to distribute and collect the questionnaires while the others might be in charge of serving product A or B. Also, to make it un bias, the group must be split into two, one taking product A and the other taking product B all at the same time.
VI. Data Analysis and Recommendations
All you need to do is aggregate all the data into one spreadhseet. I'll come up with another post on how to do the analysis and recommendation since the basic objective of this post is to show how a taste test would go.
So there you have it. If you plan to conduct a test for your product and determine its weaknesses against a competing brand, then the steps outlined above would definitely help you.
Emphasis on the word SIMILAR. When you select a competing brand, each should be as similar as possible in order to gain more insight and also to give you an advantage when you determine your recommendations. The similarity can be classified into Price and Category.
II. Developing the Questionnaire
The questionnaire includes the attributes of the products you are trying to compare. The attributes must be rated using either a 3-point scale or 2. In this section, we need to determine if the product is either too much or less performing than the other product.
III. Preparation of the Test Materials
The test materials should be prepared EXACTLY what is indicated in the instructions. Remove the labels or any packaging that can be associated directly to any brand in order to remove any bias.
This is why we call it Blind Taste Test. We remove all brand related packaging and attaching our own product codes in order to get an unbiased results.
IV. Determining the Test Groups in Terms of Target Market and Sample Size
Sample size depends on the population and confidence level to get significant results.
V. Execution of the Test
During the execution, testers should have a system to make sure the test is flawless. In order to do this, each member of the testing team should have a role to follow. One can be designated to distribute and collect the questionnaires while the others might be in charge of serving product A or B. Also, to make it un bias, the group must be split into two, one taking product A and the other taking product B all at the same time.
VI. Data Analysis and Recommendations
All you need to do is aggregate all the data into one spreadhseet. I'll come up with another post on how to do the analysis and recommendation since the basic objective of this post is to show how a taste test would go.
So there you have it. If you plan to conduct a test for your product and determine its weaknesses against a competing brand, then the steps outlined above would definitely help you.
Thursday, 28 June 2012
Wednesday, 27 June 2012
Monday, 13 February 2012
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