Market Research
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Saturday, 17 November 2012
Macro Meso Micro Environment
http://en.wikipedia.org/wiki/Market_environment
Macro Environment
http://en.wikipedia.org/wiki/PEST_analysis
Meso Environment(Marketing intermediaries)
http://www.dced.state.ak.us/ded/dev/seafood/seafoodmarketing/marketingpresentation/distribution.htm
Micro Environment
http://en.wikipedia.org/wiki/Porter_five_forces_analysis
Friday, 16 November 2012
Segmenting Targeting Positioning
Example
http://www.geoplan.com/newspress/October2009/segmentation
Slides
http://www.slideshare.net/search/slideshow?searchfrom=header&q=Segmenting+Targeting+Positioning
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